From the office manager's desk to the executive suite.

Penny Reed is the Founder and President of Penny Reed, Dental Growth Officer, where she provides growth strategy and advisory services to practice owners and leadership teams nationwide.

Her career began in IT, until her own dentist recruited her to manage his growing practice. That pivotal moment launched more than 30 years in dentistry, including roles as Chief Growth Officer of eAssist, the nation's largest dental billing company, and Executive Vice President of AADOM, the American Association of Dental Office Management.

Penny is a certified behavioral consultant with the Institute for Motivational Living and a former Dale Carnegie trainer, credentials that shape her practical, behavior-based approach to leadership and communication. She serves on faculty for the Nash Institute for Dental Learning and is creator of The Coachability Factor™ and The Bitter Baby®.

A member of the Speaking Consulting Network, Penny speaks nationally on leadership, culture, communication, and accountability. Audiences know her for blending practical insight, humor, and memorable metaphors that stay with teams long after the session ends.

She lives in Piperton, Tennessee, with her husband Rob, loves being "Yaya" to her granddaughter Willow, and writes parody songs in her spare time.